How do you gain traction for a new product in a noisy market?
As a fresh entrant in the digital financial services space, RappiPay was familiar with the challenge of attracting customers to an unknown brand. RappiPay had the particular goal of gaining traction for its digital-first products with customers who’d been underserved by traditional financial institutions.
RappiPay took their deep, holistic view of customers and responded by creating a credit card. RappiCard has no annual fees, more cash back, and nearly frictionless access.
But how would they get the word out?
With AI-generated content from Persado. The results delivered a 179% uplift in conversions and completely exceeded RappiPay’s goal for client acquisition.