Persado for the public sector

The public has to wade through a lot of information to find what they need to know. Motivation AI can focus attention on critical information to increase engagement and motivate action for more effective and efficient service delivery. Persado is a registered federal vendor on

Increase awareness and adoption.

With all of the resources and information out there today, it can be easy for stakeholders to miss critical details about the work your organization is doing.

With Motivation AI, clearly communicate what’s important so customers can easily understand features and access services.

engagement lift

A telco increased new-customer engagement with a welcome email containing all the onboarding information customers need to know to activate service and understand features.

increase in early payment

A Fortune 50 bank boosted the number of credit card payments received before their due date from high-risk cardholders.

Achieve compliance.

Between due dates for filing taxes, renewing permits or updating business licenses, it’s easy for stakeholders to get lost in the fray. Providing them with well-worded, helpful reminders keeps the agency cash flowing.

Persado is changing the game by actually creating that content and deciphering which content is going to resonate with which type of customer algorithmically.

Brandon Purcell

Research Analyst, Forrester

Highlight services.

Use clear language optimized with AI to help inform constituents about available services. Encouraging their use can result in increased adoption and better outcomes.

100% engagement increase

Health insurer Humana achieved double the standard response with an autumn campaign promoting the flu shot.

Send emergency alerts.

When emergencies occur, clear communication is key. Whether it’s a warning about storms, downed power lines, or a local crime, send text and chat messages to keep people informed, calm, and safe.

15% more customer opt-ins

A subscription retailer promoted sign-ups for text-based alerts.

Accelerate revenue growth with Motivation AI.

Revolutionize content and communications for the public sector with Motivation AI.

Download Datasheet

Find out how Persado can help government agencies improve engagement, adoption and compliance.

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