Jack is an enterprise software veteran of both private and public companies with deep experience as a Chief Marketing Officer. As interim CMO for Persado, he is responsible for company positioning and defining best-in-class marketing strategy, solution differentiation, and category evangelism. Jack also collaborates with internal stakeholders and industry analysts to refine and advance product positioning, as well as help identify strategic alliances that advance Motivation AI within the martech ecosystem and drive overall business.
He brings to Persado a deep background in driving category leadership, growth marketing, strategic alliances and thought leadership for analytic, data and software platforms. He has held senior executive roles with Alteryx, MapR, EMC, Brio Technology and is a former Bain and Company consultant.
He lives in the Bay Area with his wife and has 3 daughters. In his free time, he enjoys playing and spectating tennis – and in general, supporting girls sports.