11th Aug, 2021

Does your brand want to unlock the value of personalization using customer data? Check out Persado’s webinar with Amperity.

Does your brand want to unlock the value of personalization using customer dataWhen it comes to customer engagement, it’s not the 80/20 rule that applies but the 90/20 rule — meaning that 90% of a company’s business comes from just 20% of its customers, according to an Accenture study.

Most marketers would probably look at that metric and think, Seriously? I’m only engaging 20% of my customers? But the other way to think about it is that you’re only just getting started.   There is a core population of customers you haven’t reached yet. Unlock them, and you unlock massive value from previously untapped sources of revenue.

So what’s the secret to transforming the 90/20 rule to 90/30, 40, or 50? Personalization.

Unlock more growth with personalization

Marketers have long wanted to speak to customers in a way that feels like a personal conversation. Customers want that too: According to Gartner’s B2C Personalization Survey, 88% of consumers expect brands to deliver personalized experiences. Yet the absence of reliable data and effective technology to deliver fine-tuned experiences at scale have made the goal of personalization hard to achieve.

No longer. Advances in marketing technology and data maturity, as well as human-driven insights, have changed the landscape. Marketers can now travel the last mile to deliver on the promise of personalization.

Persado and our partners at Amperity will present:

  • The three fundamentals of personalization at scale—and the common pitfalls to avoid
  • Doing more with customer data, from meaningful insights to personalizing experiences
  • Accelerating personalization with first-party data, AI, and language

Click here to view the on-demand webinar.


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