Persado Essential Motivation is the first motivation-aware Generative AI product for digital marketers across industries. Now more brands than ever can leverage the Motivation AI knowledge base containing a decade of machine learning from Fortune 500 brands and generate the highest-performing on-brand digital marketing messaging in real time.
The world’s most accurate performance predictions
The most accurate performance predictions in the industry based on always-learning models and vast knowledge base
On-brand language generation
Our experience working with the most sophisticated brands means your outputs are aligned with your brand voice
Continuous learning insights
The only system built from a decade of real-world language experiments that continues to update
Integrations for most web platforms and ESPs
Seamlessly push content to market, get results, monitor performance and learn
Enterprise security and privacy certifications
Persado continuously enforces appropriate information security measures, in line with industry-leading security standards and increasingly-rigid regulatory requirements.
Essential Motivation generates copy based on what is already proven to perform. Unlike other Generative AI options that collect data directly from the internet, performance prediction scores are rooted in years of experimental design.
197B
interactions with conversion data
576K
campaigns for increasing business value
29K
years worth of A/B testing, equivalent of 617k A/B tests
33M
marketing messages with performance data to train our LLM
Brands using Essential Motivation simply select a use case, input their control copy or prompts, generate high-performing copy, and push to approvals, then on to their distribution platform. The solution easily integrates with martech stacks, including Google and Adobe Analytics, email service providers, and more.
Noam Paransky
Chief Digital Officer, Tapestry Inc, parent of Coach, Kate Spade, Stuart Weizman
Charles Giannesini
Head of Growth and Personalisation, Head of Customer Strategy & Activation, Carrefour
Conversions are more than clicks and email opens. Persado-generated campaigns use the highest-performing language so enterprise teams can hit their revenue goals, such as sales, bookings, upgrades/upsells, completed applications, sign ups, and other desired customer actions.
Step 1:
Enter content
needs
Step 2:
Generate and predict with language insights
Step 3:
Launch campaign
and learn