Increase e-commerce revenue 3-5% with Dynamic Motivation

Deliver an online cart experience that speaks to your customers as if you knew them personally. Convert browsers into buyers and reduce online cart abandonment.


Start with the cart:
Level up the checkout experience

Brands spend a ton of money and resources to get customers to the checkout page. But, innovation often stops there. Persado Dynamic Motivation for the online cart uses Generative AI and our unique Motivation AI knowledge base to deliver the words that motivate shoppers to complete their purchase.

Increase online revenue by 3-5%

>70% of online consumers abandon the cart

$10M-75M annual revenue boost based on volume and average order value

Key benefits of Dynamic Motivation for the cart

Upgrade your shopping cart from static to personalized dynamic content

Upgrade your shopping cart from static to personalized dynamic content.

Automate decisions to continuously serve best performing word and phrases to each individual

Automate decisions to continuously serve the best performing words and phrases to each individual.

Serve the most impactful content at the right time of each customer's journey

Serve the most impactful content at the right time of each customer’s journey.

See immediate financial impact. ROI is realized in days, not months or years.

See immediate financial impact. ROI is realized in weeks, not months or years.

Fast ROI, fast ROAS and flexibility to turn on and off

Deploy Persado Dynamic Motivation for the online cart quickly, easily, and effectively, with a low time commitment. Tell Persado what customer attributes you have in your data, what the campaign goals are, and what words and phrases you currently use. Then add the Persado snippet to the checkout pages where dynamic content will appear and the Motivation AI Platform will do the rest. Daily ROAS monitoring will be available, similar to your digital ad spend and search budget. So if you do not like it, you can switch it off with no penalties

You can expect 15-25x ROI within a matter of weeks.

Get results in just a few weeks

Persado Dynamic Motivation for the shopping cart can be deployed quickly, easily and effectively, with a low time commitment. You tell us what data attributes you have available, what your goals are, and what words and phrases are currently in use. Just add the Persado snippet to your cart and checkout web pages where dynamic content will appear and our AI platform will do the rest.

See impactful results quickly. In some cases, results are realized within days.

Get results in just a few weeks
Dynamic Motivation

Why Dynamic Motivation

Dynamic Motivation leverages Generative AI and the Persado Motivation AI knowledge base to dynamically deliver exactly the right words that will motivate a given customer to complete a purchase in the cart, click an email, or take a desired action on a webpage. 

Persado uses Generative AI and session data to serve optimized and personalized words and phrases in real time based on browsing behavior, purchase history, interests, preferences, and more. 

Beyond retail

Abandoned carts aren’t just an issue for retailers. Dynamic Motivation also drives results across travel & hospitality and financial services with personalized messaging proven to perform at checkout and throughout the digital experience.

Personalize the multi-channel customer experience

The Persado Motivation AI Platform can also apply Dynamic Motivation across the entire website and email, to help the world’s biggest brands achieve personalization at scale.

Try Dynamic Motivation risk-free. No commitment.

Qualified retailers can receive a 45-day risk-free trial of Dynamic Motivation for the online cart. When approved, you can apply Persado Dynamic Motivation to your cart page in an unlimited capacity and start seeing results right away.

M&S Award Badge

M&S wins the Best E-Commerce Web Element award for innovative customer engagement and conversion strategies.

UK retailer Marks & Spencer (M&S) is working toward a long-term goal of personalizing 6 billion customer interactions and driving hundreds of millions of pounds of incremental revenue.

The company deepened its three–year partnership with Motivation AI company Persado to better understand what motivates M&S customers and use a powerful type of generative AI to create language that speaks to these motivators.

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