Words that build trust.
Money talks, but talking about money can be tricky. Persado finds just the right words for financial service institutions to personalize communications and strengthen customer relationships.
Grow awareness.
Whether you’re launching a new financial product or repositioning an old offering, Persado knows how to draw the right attention.
64% engagement lift
A global bank promoted paperless statements to decrease service time, reduce costs, and reduce its carbon footprint.
75% increase in loan applications
A mortgage lender used a landing page ad to increase home equity line of credit applications.
Optimize conversions.
Customers often leave applications unfinished. Persado finds the magical words needed to lead interested customers across the finish line.
I’m super passionate about this. CMOs need to skill up in AI and tech if they’re going to drive growth. Our partnership with Persado is a big one to help make marketing smarter AND more customer-focused.
Kristin Lemkau
CEO, Wealth Management, JPMorgan Chase
Upsell and cross-sell better.
Make your current customers even more valuable. Persado generates convincing messaging to upsell and cross-sell your financial products.
10% conversion lift
A credit card company increased small business customer engagement with a strong welcome offer and clear “get started” instructions.
Boost collections.
We all need a reminder every now and again. Persado can nudge your customers to make payments, boosting collections.
91% enrollment lift
A Fortune 50 bank drove higher engagement and boosted the number of payments made before the due date.