Money talks, but talking about money can be tricky. Persado uses enterprise-grade Generative AI to find just the right words for financial service institutions to personalize communications, build trust, and improve customer conversions at scale.
Persado Essential Motivation is the first and only self-service motivation-aware Generative AI language hub for digital marketers. Instantly generate the highest-performing, on-brand digital marketing language in real time that is proven to inspire customers to take action. Start leveraging the Persado Motivation AI knowledge base—built from over a decade of machine learning from Fortune 500 brands with always-learning models.
Whether you’re launching a new financial product or repositioning an old offering, Persado knows how to draw the right attention.
64% engagement lift
A global bank promoted paperless statements to decrease service time, reduce costs, and reduce its carbon footprint.
75% increase in loan applications
A mortgage lender used a landing page ad to increase home equity line of credit applications.
Customers often leave applications unfinished. Persado finds the magical words needed to lead interested customers across the finish line.
Kristin Lemkau
CEO, Wealth Management, JPMorgan Chase
Scott Sanborn
CEO, LendingClub
Aldrick Zappellini
Group Chief Data Officer, Crédit Agricole
Enhance the lifetime value of each customer. Persado Motivation AI generates performance-based messaging to upsell and cross-sell your financial products. Our Generative AI quickly identifies changes in consumer behavior so the messaging around your financial products stays ahead of the curb and maintains its high performance.
10% conversion lift
A credit card company increased small business customer engagement with a strong welcome offer and clear “get started” instructions.
SoFi leverages Persado Motivation AI to deliver personalized messages that connect with customers at scale. SoFi gains insights into what messaging performs better, identifies the emotional drivers that resonate best with customers at a particular moment, and applies these insights to connect with customers on a personalized level. Thanks to Persado, SoFi now has a clearer understanding of the relationship between the cost of living and the performance of different digital messages. They archived a double-digit increases in lending product applications.
We all need a reminder every now and again. Persado can nudge your customers to make payments with AI-generated messaging, boosting collections. This results in better outcomes for both financial services companies and for customers.
91% enrollment lift
A Fortune 500 bank drove higher engagement and boosted the number of payments made before the due date.
