From acquisition and onboarding to retention, pre-collections and customer service, language influences how customers engage with your brand. The Persado Motivation AI Platform leverages insights about customer engagement with language and uses it to generalize personalized content to motivate action across all channels and customer journey stages.
PERSONALIZATIONCustomers have different reasons for buying from a brand. The right language for a passionate traveler may fall flat for a gamer or a design hobbyist. The Persado Motivation AI Platform recognizes different customers based on their reactions to language and uses those insights to generate personalized content that engages across all channels (web, email, ads, etc.).
ACQUISITIONClients rely on Persado to drive higher impact from customer acquisition campaigns, using messages that motivate customers to engage and act. With Persado Motivation AI, language can be leveraged to transform prospects into customers.
96% of Persado content delivers better performance than the brand’s best alternative message. When clients leverage the Persado Motivation AI Platform to create content, messages result in more customer actions, including purchases, digital self-service enrollments, and more auto-pay sign ups.
ONBOARDINGEngaging customers in the first 90 days is critical to drive lifetime value in any industry. Clear instructions, helpful information, and positive user experiences all come from using clear, helpful language. Persado helps you provide customers with resources now to prevent frustrated service needs in the future.
RETENTIONIn a world with infinite options, customer renewals, upgrades, and new purchases aren’t guaranteed. But with the motivating language, you can keep customers focused on your product and value proposition, deepening relationships and increasing lifetime value.
Brandon Purcell
Research Analyst, Forrester
PRE-COLLECTIONSPrecise language gives businesses a powerful tool to help customers stay up to date with their payments. Successful interventions begin with at-risk customers before they miss a payment. Keep customers out of collections by promoting services like autopay, self-service payment channels, due date selection, and payment plans.
CUSTOMER SERVICEThe right language produces better service by encouraging customers to follow self-service prompts, set alerts, and use sticky channels that drive loyalty. With the Persado Motivation AI Platform, customer service leaders produce faster and more satisfying solutions the first time.
