Leading Brands Experience Significant Growth With Persado.

The second largest bank in France, the Crédit Agricole Group serves retail customers through local institutions. Seeing a need to boost email campaign performance for its local institutions, the firm leveraged the Persado Motivation AI to generate and experiment with language. Upon seeing the results, the relationship expanded to other channels, including social. Hear from Chief Data Officer Aldrick Zappellini about the relationship and his plans for a future of omnichannel hyper-personalization.

Babbel is a German subscription-based language learning app and e-learning platform. Babbel’s goal is to provide a relevant, personalized experience for each of their customers but they needed a more scientific approach to understand what content resonated with customers.

In 2019, Babbel partnered with Persado to quickly and efficiently identify which content performed the best for each language. Their results were impressive—doubling performance against the control version in multiple campaigns, achieving a 21% uplift in conversions in email and push notifications campaigns, and obtaining a 4x return on their investment.

Orange is France’s leading mobile and internet operator and one of the Top 10 largest Telcos in the World.

Orange’s marketing team used Persado’s artificial intelligence platform to pinpoint the most effective word choices for the messages it wanted to convey. Xavier Gourlin said Persado delivered better direct response results, including conversions, compared with Orange’s control messages. Customers engaged more with the content because the company used more effective language, which led to fuller product order pipelines.