Presenting Motivation AI Matters: The Podcast for Generative AI and Digital Marketing

Persado’s unique enterprise-grade Generative AI has inspired the Motivation AI Matters podcast hosted by Lisa Spira, VP of Content Intelligence at Persado. In each episode, Lisa sits down with inspiring thought leaders across various industries to share insights into today’s use of language. She explores what makes it “good” and how people and brands can use words more effectively in order to achieve their goals. From AI-generated language to the words individuals use each day, Lisa explores why we use them and what makes our chosen messaging powerful.

Motivation Matters AI podcast

Meet the host

Lisa is a linguist who has focused her career on leading the design of language-based digital products. Her professional passions live at the point where language, technology, and humans intersect. As VP of Content Intelligence at Persado, Lisa leads the team responsible for the language innovation and insights within the platform. In her free time, Lisa loves to bake and is an avid puzzle solver.

09 Jan, 2024

Episode 6: The Impact of Consumer Psychology and Emotions on Marketing Performance

In the Motivation AI Matters podcast, Lisa Spira and Linda Itskowitz, VP of Marketing at Quicken, discuss the shift from intuition to data-driven marketing. They emphasize the role of language and emotional connection in engaging diverse audiences, highlighting the growing complexity of modern marketing strategies.

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08 Nov, 2023

Episode 5: How to Stay Curious When Implementing GenAI for Enterprise Clients

New Motivation AI Matters podcast host Lisa Spira, VP of Content Intelligence at Persado, sat down with Taylor Holmes, VP of Solutions Consulting at Persado. You might remember Lisa from our first episode. As the head of content intelligence, Lisa is focused on language, what makes language “good,” and how we use it to achieve our goals.

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10 Jul, 2023

Episode 4: The State of the Generative AI Market: Parallels to Speech Recognition and Enterprise Software

Explore the transformative power of Generative AI in business with Vipul Vyas, Senior VP at Persado, as he discusses its role in enhancing marketing performance and unlocking untapped creative potential.

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22 Jun, 2023

Episode 3: Generative AI over the Years: Security, Job Creation, and Fighting Writer’s Block

Join Sarah Luger, PhD, as she explores the intriguing synergy of humans and AI in transforming marketing, writing, and creativity-driven tasks. Discover how businesses use AI to learn customer preferences and create bespoke, immersive experiences on a scale previously unimagined.

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18 May, 2023

Episode 2: Generative AI and Persado’s Role in the Ecosystem

In this episode, Alex Olesen interviews Paul Ritzer, CEO of the Marketing AI Institute, touching on his early roots in marketing, evolution into AI, and the establishment of his institute. Ritzer delves into the increased interest in AI, spurred on by the launch of ChatGPT, and how most businesses are attempting to tackle the language model aspect of it.

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03 May, 2023

Episode 1: Why Motivation AI Matters

In the Motivation AI Matters podcast's first episode, Lisa Spira of Persado discusses Motivation AI, which utilises vast data to improve marketing outcomes. The AI system helps brands mitigate intuition-based decision errors, creating efficient digital marketing strategies that resonate with customers.

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Meet the host

Alex Olesen is the Vice President of Vertical Strategy and Product Marketing at Persado. His teams focus on proving the incremental value of implementing Generative AI to accelerate revenue growth and retain customers. Alex regularly speaks to leadership teams at Fortune 500 brands about behavioral economics and experimental design as ways to capture changing consumer sentiment.

Outside of work, you can find Alex on the golf course, cooking, and playing fetch with his Golden Retriever, Mulligan. Alex is passionate about giving back his time through mentoring alongside Big Brothers Big Sisters, and hosting golf clinics for special needs children with The First Tee.

About Persado

Persado provides the only Generative AI Platform that motivates every individual to engage and act. Many of the world’s largest brands, including Kate Spade, Ally Bank, JPMorgan Chase, Marks & Spencer, and Verizon, rely on Persado Motivation AI to drive incremental revenue through personalized AI-generated digital marketing messaging. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value.

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