Persado’s unique enterprise-grade Generative AI has inspired the Motivation AI Matters podcast hosted by Lisa Spira, VP of Content Intelligence at Persado. In each episode, Lisa sits down with inspiring thought leaders across various industries to share insights into today’s use of language. She explores what makes it “good” and how people and brands can use words more effectively in order to achieve their goals. From AI-generated language to the words individuals use each day, Lisa explores why we use them and what makes our chosen messaging powerful.
Lisa is a linguist who has focused her career on leading the design of language-based digital products. Her professional passions live at the point where language, technology, and humans intersect. As VP of Content Intelligence at Persado, Lisa leads the team responsible for the language innovation and insights within the platform. In her free time, Lisa loves to bake and is an avid puzzle solver.
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Alex Olesen is the Vice President of Vertical Strategy and Product Marketing at Persado. His teams focus on proving the incremental value of implementing Generative AI to accelerate revenue growth and retain customers. Alex regularly speaks to leadership teams at Fortune 500 brands about behavioral economics and experimental design as ways to capture changing consumer sentiment.
Outside of work, you can find Alex on the golf course, cooking, and playing fetch with his Golden Retriever, Mulligan. Alex is passionate about giving back his time through mentoring alongside Big Brothers Big Sisters, and hosting golf clinics for special needs children with The First Tee.
Persado provides the only Generative AI Platform that motivates every individual to engage and act. Many of the world’s largest brands, including Kate Spade, Ally Bank, JPMorgan Chase, Marks & Spencer, and Verizon, rely on Persado Motivation AI to drive incremental revenue through personalized AI-generated digital marketing messaging. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value.