Personalize the digital shopping experience with Generative AI for retail and e-commerce.

Persado's motivation-aware Generative AI creates personalized language that engages and motivates customers to take action across all digital channels. Top retailers leverage over 1.5 billion customer interactions from 150 million US-based customers to deliver digital messages to drive higher performance no matter where they are in the digital shopping journey.

Reduce cart abandonment with Dynamic Motivation and Generative AI.

Personalized digital shopping experiences shouldn’t stop in the shopping cart. Retailers who use dynamic, AI-generated language in the online shopping cart increase e-commerce sales by 3-5%. Brands that personalize the checkout experience using Dynamic Motivation can expect 10-25x ROI within a matter of weeks, often days and recover millions in e-commerce revenue each year. Dynamic Motivation can also be applied to every stage of the digital customer journey for a personalized multichannel experience with messaging proven to perform.

Carrefour brings about a digital transformation with motivation-aware Generative AI.

Carrefour’s growing e-commerce presence included online ordering, home delivery, and curbside pickup. These capabilities left a data trail of customer interactions. So they tapped Persado to help them leverage the customer insights and improve omnichannel engagement.

Carrefour digital, Persado retail case study

Essential Motivation: The next gen of enterprise Generative AI, at your fingertips.

Persado Essential Motivation is the only motivation-aware self-service language platform that generates fast, effective messages for email, website, social media, SMS, push notifications, and more. Generate the highest-performing marketing language in real time, proven to motivate consumers to take action using the Motivation AI knowledge base made up of a decade of machine learning from Fortune 500 brands.

“Persado’s AI-driven platform generates hyper- personalized communications that motivate customers to act. Across our major luxury brands, we’ve generated millions in incremental revenue.”
– Noam Paransky
Chief Digital Officer at Tapestry

Bring the in-store experience online.

The Persado Motivation AI Platform finds the precise language that inspires customers to engage and act throughout the multichannel shopping experience. Cut through the noise with Persado’s unique ability to create digital messages that make customers feel like they’re talking with you one-to-one – anytime, anywhere.

It’s incredible to see how far we’ve come with Persado AI on this personalisation journey and it feels like we’re just getting started. As we undergo a massive digital transformation as a business, we believe that partnering with companies like Persado will lead to a truly sustainable transformation—one that allows us to thrive for at least another 130 years.

Alex Williams

Head of Growth and Personalisation, Marks & Spencer

We now use Persado in a very industrialized way on all of our CRM channels. We are able to boost a lot of content, from the most relational communications to the clearly business-driven ones, with proven impact over time.

Charles Giannesini

Head of Growth and Personalisation, Head of Customer Strategy & Activation, Carrefour

Persado teams up with Kate Spade to enhance retention and loyalty with GenAI.

Tapestry, a New York-based Fortune 500 retailer of modern luxury brands that include Coach, Kate Spade, and Stuart Weitzman, focused their growth plan around the customer and empowering teams to quickly meet rapidly changing customer needs. Discover how they use AI-generated language and strategic testing to enhance retention and loyalty.

Marks & Spencer wins Retail Innovator Award for personalization at scale.

Persado Motivation AI technology empowered Marks & Spencer to discover not only what kind of messaging works, but also why it works. Through language optimization, Marks & Spencer saw an average conversion rate lift of up to 20%.

Retail Innovator

Build customer loyalty.

Retail and e-commerce brands use Persado Motivation AI to personalize checkout, upsells, cross-sells, and loyalty and rewards programs with digital messaging proven to perform.

108% increase in reward members


A top retailer optimized the language on its web page to motivate customers to sign up for a loyalty program, more than doubling enrollment.

162% revenue increase


A top retailer promoted “new arrivals” with social media ads that boosted sales both online (162% increase) and offline (66% increase).

Drive ROI.

It pays to connect with customers on a personal level. Enterprise retailers using the Motivation AI Platform attribute millions in revenue each year to Persado.

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