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26th Feb, 2020

Former Global Leader at McKinsey Bets Big on AI and Joins Persado as President

NEW YORK – February 26, 2020 – Jason Heller, former partner and global lead of digital marketing operations and technology at McKinsey & Company, and marketing industry veteran, joins Persado today as the company’s new President. Following its landmark deal with JPMorgan Chase and other sector-leading clients in 2019, Heller joins Persado in a year of growth, as more companies look to leverage AI to augment and improve the performance of their enterprise-wide communications, creating more personalized customer experiences at every touchpoint.

Heller will oversee all go-to-market functions globally at Persado from its headquarters in New York and join its board of directors. Over the past 20 years, he’s worked closely with CMOs, CIOs, and CEOs across industries to transform the way companies drive billions of dollars in growth from marketing, sales, and customer experience. 

“According to McKinsey, $1.7 – $3 trillion in new value will be created from AI in marketing and sales,” said Heller. “Persado is a prime example of a platform that not only enables companies to earn their fair share of this new value – but enables a man + machine, not man vs. machine approach to AI. Persado focuses on the fundamental truth that words matter – and that optimizing the language we use in all channels of communication can create both a measurable impact and improved customer experience – and this is what marketing leaders, sales leaders and service leaders are being held responsible to deliver to their organizations. I joined Persado because it’s unlike anything else on the market. Persado is helping companies get this right, using machine learning, natural language generation, and experimental design to create real-world solutions for customers. I’m incredibly excited to be part of the leadership team, as this exciting space sees massive growth in 2020 and beyond.”

“Jason joining us from a company as well-respected as McKinsey is a testament to the work Persado is doing today,” said Alex Vratskides, CEO at Persado. “Persado is fundamentally transforming how companies choose and use words across every aspect of their business, from marketing to operations and customer service. The company is poised to disrupt not just how companies approach every communication decision, but the ideation process itself. And as a part of our leadership team, Jason’s expertise will help Persado customers achieve the true potential of an AI-driven communication model of the future, elevating their creative process and performance with data-backed insights to support every customer engagement. We are excited to welcome Jason to the Persado team.”

Prior to his role at McKinsey, Heller founded Agiliti, a consultancy focused on digital marketing operations and strategy, which was absorbed into McKinsey in 2014. He also co-founded and led one of the first digital media and relationship marketing agencies, which he later sold in 2005 to Horizon Media. Heller is a frequent speaker at major industry events, including keynoting the Cannes Lions Festival and is often quoted in publications such as Harvard Business Review, Forbes, Fortune and on CNBC.

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