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January 7, 2020

Persado Mentioned in Gartner Report on “Cool Vendors in AI for Marketing”

NEW YORK — January 7, 2020 — Persado, the leader in using AI to generate high-performance language for enterprise communications, was recently mentioned in the “Where Are They Now?” in Gartner’s latest “Cool Vendors in AI for Marketing” report. Gartner analysts Andrew Frank, Mike McGuire and Jason McNellis noted in their October 8, 2019 report that, “AI thrives in conditions where there is an abundance of cause-and-effect data, a large number of possible actions, and little time to analyze complex decisions. Marketers routinely struggle with these kinds of conditions, so marketing is fertile ground for AI solutions.”

Since 2016, Persado’s client roster has expanded to include more than 250 of the world’s leading brands, including JPMorgan Chase, Humana and Vodafone. Earlier this month, Persado was also selected as one of only 12 premier-level partners in the Adobe Exchange Partner Program, following a rigorous review process.  

“We’re still at the tip of the iceberg of what AI and natural language processing technologies can do to improve the ways organizations craft language that resonates and is personalized to their various stakeholders,” said Alex Vratskides, co-founder and CEO of Persado. “Data-guided companies around the world are realizing the power that comes from choosing the right words with mathematical certainty and being able to correlate word choice to meaningful increases in stakeholder engagement and revenue.” 

To date, Persado has helped its clients generate a total of more than $1.5 billion in incremental revenue. On average, marketing communications created by Persado experience more than a 40% uplift in conversions and a 68% improvement in click-through rates. 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.