In today’s marketplace, retailers are focusing more efforts online to allow 24/7 access to shopping. In order to get the best results, these efforts require retailers to continually adapt and change to meet their customers’ needs. In the past, attracting customers was as easy as adding SEO to a site and sharing a few social media ads and emails. However, things are no longer that simple.
Successful online retailers are turning to more sophisticated approaches to engage new customers while nurturing loyalty from current ones. But where are retailers learning these more strategic tactics? At events like the National Retail Federation’s NRF 2022: Retail’s Big Show.
This year, the event is centered around what the future of retail looks like as it accelerates into a new era. It will be held at the Jacob Javits Center in New York City AND virtually on January 16 – 18, 2022, and feature speakers like John Furner, President and CEO of Walmart, Pete Nordstrom, Chief Brand Officer at Nordstrom, Corie Barry, CEO of Best Buy, Marvin Ellison, CEO of Lowe’s, and a closing keynote with Jessica Alba, Founder and Chief Creative Office at Honest Company, as well as many exciting exhibitors, including Persado.
Why Retailers Need Persado
Persado is a forward-focused AI platform that determines the right words to engage and nurture customer interactions across an enterprise. Using sophisticated AI, data science, computational linguistics, and machine learning, Persado leverages the world’s most advanced language knowledge-base of over one million tagged and scored words and phrases. Retailers can access full visibility with data-driven insights and quantifiable results to identify language that wins every interaction with a customer while also making sure that the message always stays on brand. As Noam Paransky, Chief Digital Officer at Tapestry put it on the Choice Words Podcast, “Persado takes something that people thought was art—messaging and content—and provides a scientific, data-driven, test and learn element that Marketers can really sink their team into, ”Words matter. By unlocking the power of words and using the right language, retailers can win every customer moment and experience incredible new levels of engagement and increased revenue. Brands like Chase, American Express, Bed Bath and Beyond, Microsoft, Verizon, and more use the Persado platform to generate emotionally engaging content for consumers at every step in their customer journeys, and they do it at scale to access each consumer, one by one, moment by moment. Everyone’s health and well-being is our top priority, and Persado has decided to forego an in-person experience at NRF 2022. We will be pivoting to a fully virtual experience where you can meet one-on-one with Persado experts, watch demos, and learn about the impact of AI-language generation. If you’re interested in unlocking the power of language with Persado, schedule a virtual appointment with us during the show.