In today’s digital age, businesses are constantly searching for ways to improve their digital marketing strategies and stand out from the competition. The key to success lies in crafting engaging messaging that resonates with customers. This is where the power of AI-based marketing and Generative AI for digital marketing comes in. Persado is leading the charge in helping businesses and individuals harness this technology to improve their marketing campaigns and careers.

To support our customers and the digital marketing community, we recently launched the Persado Academy, an online learning platform built on the latest technology. Subjects within the Academy include Generative AI, Dynamic Motivation, experimental design, and predictive content. Now anyone interested in Generative AI for digital marketing can easily access interactive exercises, video courses, and documentation to ensure participants get the most out of their virtual learning experience. The courses are flexible, allowing participants to learn at their own pace and on their own schedule. 

Generative AI for digital marketing 101: Who is the Persado Academy for?

Persado Academy is free and open for anyone, including Persado customers, prospects, and anyone interested in mastering the art and science of Generative AI for digital marketing. All you need to do is create an account, and you’re in.

One of the key benefits of Persado Academy is its learning paths. They are customized for users at different stages of their Generative AI for digital marketing learning journey. For example, beginners can start with the Onboarding Learning Path. More advanced users can delve into topics like the Portal Learning Path. Each learning path consists of a series of modules that include videos, quizzes, and hands-on exercises.

The Persado Academy platform offers several benefits to our customers, including:

• Access to Expert Knowledge: Courses are developed in partnership with Persado experts in AI-based marketing, ensuring that our customers receive the highest quality of education and training.
• Convenience: The self-paced nature of the courses means that participants can learn at their own pace and on their own schedule.
• Exploration: Even if you aren’t currently a Persado customer, you can still explore the platform in the Persado Academy. 

What kind of materials can you expect to find at Persado Academy?

In addition to its customized learning paths, Persado Academy offers a range of content types to suit different learning styles and preferences.

• Videos provide an engaging, visual way to learn.
• Documentation offers more detailed information and resources for those who prefer to read. 
• Interactive tests allow users to practice their skills in a realistic, hands-on environment.
• Quizzes help reinforce learning and test knowledge retention.

Whether you prefer to learn by doing, watching, reading, or a combination of all three, Persado Academy has you covered.

All materials are designed to provide practical, actionable knowledge that you can apply directly to your marketing campaigns within Portal.

 Some of our most popular topics include:

• Introduction to Motivation AI
• Advantages of Persado over ChatGPT
• Introduction to Predictive Content
• Navigating Persado Portal

If you want to take your digital marketing skills to the next level and master Generative AI in marketing, Persado Academy is a resource you’ll want to take advantage of. Its customized learning paths, wide range of materials, and personalized approach make it a valuable asset for anyone looking to stay ahead of the curve in marketing AI. So, why wait? Sign up for Persado Academy today and start unlocking your full potential as a marketing professional.

For more Generative AI for digital marketing insights and resources, you can also utilize the Persado Knowledge Library.