This post was published on July 7, 2023 and updated on September 8, 2023.
AI-powered marketing tools are infinitely smarter than their predecessors. As digital marketing gets more and more competitive, brands need to utilize AI to stay ahead of the competition.
Traditional marketing tools use human-generated algorithms that tell machines what to do. But with AI marketing tools, machines can define their own algorithms, create personalized consumer experiences at scale, and generate greater ROI on campaigns. Just look at the AI capabilities of e-commerce personalization software or these shopping cart abandonment tools.
The upshot, according to the AI Marketing Institute, is that AI marketing tools can “reduce costs by intelligently automating data-driven and repetitive tasks and accelerate revenue by improving their ability to make predictions at scale.”
In this guide, we’ll look at some of the best AI-powered marketing tools for different use cases—including Generative AI for content and language generation, SEO, retention, and competitive analysis.
For more on how to make the biggest splash with AI, check out our CMO’s Guide to Achieving Impact with Generative AI.
What is an AI-powered marketing tool?
An AI-powered marketing tool uses artificial intelligence technology to enable automated decisions. The software or platform collects, analyzes, and interprets enormous volumes of data and market trends to develop a marketing output based on buyer behavior.
AI technologies include:
- Machine learning (ML)
- Deep learning
- Computer vision
- Speech and image recognition
- Natural language processing (NLP)
- Natural language generation (NLG)
AI-powered marketing tools can augment your marketing team, generating automated decisions at impossible speed.
What are the benefits of AI-powered marketing tools?
AI-powered marketing tools have many benefits, but the most common is speed. AI marketing platforms can rapidly process large amounts of data gathered from various digital sources, such as social media and emails, and deliver actionable insights for marketing teams to implement.
But, it isn’t just about speed. The effectiveness of AI-powered content or other marketing solutions is what really sets AI marketing tools apart. More on that later.
Harness first-party data
AI-powered marketing tools can help you unlock the value of your first-party data. For example, Persado leverages a unique form of first-party data, Language Profiles, learning and segmenting your customer data until you know precisely what messages resonate, engage and motivate your customers.
Here’s more on the differences between zero-party data marketing vs. first-party data marketing.
Personalize at scale
Customers expect personalized experiences from brands. And AI marketing platforms are emerging as the only scalable way of providing personalized communications and experiences for customers.
Companies can better understand customer behavior and buying habits using AI-powered marketing tools. It’s how Netflix recommends what to watch, and Instagram suggests which posts to read.
Likewise, Persado uses AI to personalize language at scale, at every touchpoint in the customer journey, to deliver a personalized customer experience.
Case study: Vanguard uses Persado’s motivation AI platform to personalize customer messaging and boost conversion rates by 15%.
Save time and money
AI-powered marketing tools help businesses save time and money. After an initial investment, the software lets companies work quickly, accurately, and efficiently without hiring additional staff to plow through mountains of data. Your employees can then focus on more crucial tasks.
Improve data management
In addition to micro-segmentation, marketers can deliver the right content at the right time to engage customers at the right moment.
AI-powered marketing tools can also process enormous amounts of unrelated data to help businesses better understand their customers. Marketers can use these insights to produce personalized content and offers.
Run more tests faster
Marketing teams are no longer restricted to A/B split testing. For example, Persado’s Experimentation Engine evaluates thousands of permutations by testing just a few representative combinations. These multivariate experiments are 1,000 times more efficient and faster than A/B testing.
Case study: Emirates NBD used Persado to test carousel ad sequencing, content formatting and emotional language to boost customer engagement by 133%.
Optimize content in minutes
Because AI marketing software can process vast amounts of data, marketers can optimize content in minutes. For example, they can:
- Determine which topics and keywords will engage their target audience.
- Create the right mix of content for different audiences.
- Select which geographic regions to target.
- Publish content at the right time.
Persado Essential Motivation is a self-service Generative AI platform that allows marketing teams to generate the highest-performing on-brand digital marketing messaging in real time using over a decade of machine learning from Fortune 500 brands.
AI marketing platforms can also help brands improve SEO by automatically optimizing online content and maintaining brand consistency by standardizing content use.
Increase customer engagement
Using AI for marketing allows brands to increase customer engagement and loyalty, creating more high-value customers (LTV).
It’s impossible for humans to produce enough content for every customer communication, message, and campaign and have an impact at scale.
Case study: Kate Spade New York used Generative AI to enhance customer retention and loyalty.
But AI marketing tools can select and predict the content that will drive engagement and value. For example, Persado messages produce an average 41% uplift in customer engagement.
Increase marketing ROI
AI marketing tools provide deep customer insights and show you what your buyers want. They can also group warm leads, move them through the buyer journey, and convert them into customers.
This efficiency allows brands to increase their marketing ROI by maximizing the information they produce without wasting money on ineffective campaigns.
AI marketing tools that drive the highest ROI are both efficient and effective. Explore the 5 Generative AI Capabilities Businesses Need for Optimum Impact.
18 top AI-powered marketing tools for 2024
Here are AI marketing tools you can start using today to crunch vast volumes of data and quickly create automated decisions.
Persado Motivation AI: Generative AI platform that delivers the highest-performing digital marketing messaging
Notable brands:
Humana, American Express, Expedia, Verizon, JPMorgan Chase, Dropbox, Kate Spade, Gap
Overview:
Persado Motivation AI is an enterprise-level Generative AI that generates digital marketing messaging that is not only on-brand and conversational, but also inspires action. Its ability to drive conversions by producing the highest-performing language drives ROI for digital marketers. Products include Dynamic Motivation that uses the brand’s session data alongside Generative AI to deliver the highest-performing messaging across the website and email (including in the online cart). Persado Essential Motivation is a self-serve option that uses Motivation AI to generate the highest-performing digital marketing messaging across every channel and stage of the digital journey in real time.
Persado’s messaging outperforms control copy 96% of the time and generates consistently high conversion rates and revenue growth. According to a recent Persado study, experienced marketers only pick the most effective digital marketing messaging around one third of the time.
Key features:
- Language Profiles: Personalize messages and drive engagement with a new type of first-party customer data.
- Proprietary decision engine: Refines language based on user response data, and automates experiments across channels.
- Customer motivation knowledge base: A massive dataset of 1.2B consumers with over 100B interactions empowers business to understand what motivates consumers to act.
- Natural language understanding (NLU) model: Parses your content and builds a unique language model based on the tone and voice of your brand.
- Natural language generation (NLG): Create hyper-personalized one-to-one communications that are optimized for the most important elements such as emotions, narratives and formatting.
- Experimentation engine: Uses the experimental method and statistical learning algorithms to model the performance of thousands of language and creative permutations.
- Predictive engine: Picks concepts and phrases predicted to drive maximum impact based on just a few content variations.
- Customer data platform (CDP) integration: Activates the data in your CDP to connect people and segments with the language and message that resonates most with them.
- Cart abandonment solution: Persado Dynamic Motivation decreases cart abandonment and increases e-commerce revenue by 3-5% on average when applied to the online cart.
- Analytics: View detailed audience response metrics and understand the impact of every word.
PathFactory: AI-driven content journeys
Notable brands:
Thomson Reuters, Infoblox, Adobe, Cisco, Invoca, Druva, Sysdig.
Overview:
PathFactory is a B2B content intelligence platform that removes friction from every stage of the customer lifecycle to accelerate the sales cycle.
Key features:
- Real-time nurture: Connect your audience with everything they need, in the moment.
- Content engagement data: Understand whether users actually engaged with your marketing content and who engaged with it.
- Content insights: Make better marketing decisions based on the content that helps generate pipeline and revenue.
- Content activation: Remove friction from the buying journey with “always-on” content journeys that allow leads to self-educate.
- Path analytics: Provide marketers with unprecedented insight and decision support, allowing real-time campaign, channel, and content optimization.
Personalize: AI-powered customer preference tracking
Notable brands:
New Horizons.
Overview:
Personalize is an AI-powered marketing tool that pinpoints the products and services your contacts are most interested in. The algorithm ranks the top interests of each contact in your database based on their digital footprint.
Key features:
- Real-time insights: Identifies each contact’s top three interests based on metrics like time on page, visit frequency, and recency.
- Personalized campaigns: Use the data to promote the right product or service to the right individual at the right time.
- Upselling and cross-selling: Generate more revenue from your existing database.
- Personalized emails: Get 50% higher open rates and 100% higher click rates.
- Platform integration: Works with various CRM, email, and data platforms like HubSpot, Zapier, and Mailchimp.
OfferFit: AI-powered decisioning engine
Notable brands:
Brinks Home, Engie.
Overview:
OfferFit is a marketing decisioning engine that selects the best message, incentive, timing, and channel for every customer. It uses self-learning AI to automate the process of experimentation, so marketers can test and learn at a much faster pace than with A/B tests.
Key features:
- Quick testing: Simultaneously test each lever (channel, incentive, creative, timing, and more).
- Personalization: Selects the best actions for each individual based on their characteristics.
- Automatic updates: Recognizes when customer behaviors evolve and adapts its recommendations.
- Platform integration: Connects seamlessly with your data systems (CRM, CDP) and activation channels (ESP, SMS).
Optmyzr: AI-powered PPC management
Notable brands:
Volvo, Rakuten Advertising, Seer, Publicis Groupe, Velux.
Overview:
Optmyzr is a PPC optimization platform for search marketing consultants, agencies, and in-house teams. It gives search marketers the tools and insights to quickly execute strategies for accounts of any size, diversity, or complexity.
Key features:
- One-click optimizations: Improve account performance in a few clicks, or use the suggestions as a starting point for your own optimization.
- PPC insights: Examine your PPC data, see suggested optimizations, and immediately take action or revise your strategy.
- Enhanced scripts: Get the most powerful, fully customizable automations for Google Ads without writing a single line of code.
- Optmyzr Express: Shows you bite-sized suggestions for all of the most important aspects of your ads for continual account improvement.
- Budget optimization: Regain control of your advertising budgets, lower costs with automation, and hit monthly spending targets.
- Reporting: Monitor the performance of PPC accounts, get instant notifications when they need attention, and streamline reporting.
AdaptML by Dynamic Yield: AI-powered product recommendations
Notable brands:
Glasses USA.
Overview:
AdaptML is a self-training, deep-learning AI system that adapts the digital experience to each individual. It determines buying intent from customer data and predicts products they may be interested in.
Key features:
- Email personalization: Deliver personalized email campaigns and drive click-throughs based on deep learning recommendations.
- Mobile app personalization: Increase retention, engagement, and session duration by recommending products that will drive action.
- eXPerience APIs: Deploy API-based deep learning campaigns through the server-side for increased flexibility, control, and privacy.
- A/B testing: Compare the deep learning algorithm against any other recommendation strategy to validate your results.
- Advanced reporting and analytics: Discover how additional secondary metrics impact deep learning-based experiences.
Chatfuel: AI-powered Facebook Messenger bot
Notable brands:
Lego, Adidas, Netflix, British Airways, Nivea, Levi’s, Visa, Nissan.
Overview:
Chatfuel is an AI conversational chatbot-building platform for Facebook Messenger, Instagram, and your website. The centralized no-code platform enables individuals and enterprises to create chatbots that can talk with users automatically in a human-like, conversational style.
Key features:
- Automatic replies: Add keywords that people use in their questions and create automated replies for them.
- Live chat: Talk to your customers when there’s an inquiry that the bot can’t answer.
- Lead management: Build flows to capture, segment, qualify, and export leads from the Chatfuel interface.
- Feedback: Send questions right after a purchase and examine the results.
- Customer retention: Announce new products and updates to retain existing customers.
AlbertAI: Marketing strategy analysis
Notable brands:
Dole, Red Balloon, Natori, Crabtree & Evelyn, Interactive Investor, Telenor.
Overview:
Albert is an AI marketing platform that plugs into your existing paid search, social, and programmatic accounts and operates them. The self-learning software autonomously plans, executes, tests, and optimizes every aspect of paid digital campaigns across channels.
Key AI marketing features:
- Impact: Gives you complete visibility as Albert manages campaigns in your existing search, social and programmatic accounts.
- Plans: Structure, ad variations, and keyword grouping.
- Builds: Campaigns, ad groups, audiences, budget allocation.
- Optimizes: Media/keywords, audiences, schedule, budgets, bids.
- Campaign evolution: Uses sophisticated, multivariate calculations to test and learn at speed and scale.
- Holistic insights: Reports discoveries and offers suggestions for items beyond Albert’s “AI guardrails,” that require human intervention.
Bloomreach: AI-driven commerce personalization
Notable brands:
Bosch, Staples, T-Mobile, Puma, HD Supply, OluKai.
Overview:
The Bloomreach Commerce Experience Cloud provides a suite of products that drive true personalization and digital commerce growth.
Key features:
- Engagement: Combines the power of a customer data platform (CDP), email, messaging, ads, artificial intelligence, marketing automation, and web personalization, so you can create marketing campaigns across channels that drive revenue.
- Discovery: Integrates AI-powered site search, optimized content, best practice recommendations, and product merchandising to deliver the best results to your customers.
- Content: Manage your storefront and add products directly to pages with powerful APIs and software to increase your revenue.
Howler AI: Automated PR campaigns
Notable brands:
Instacart, Taskade, Dos Toros, Rumblr.
Overview:
Howler is an AI-powered outreach tool that sends personalized handwritten pitches to relevant journalists to improve your chances of getting featured. Each list of journalists is determined algorithmically based on what they’ve written about before.
Key features:
- Journalist pitch: Optimizes human-created journalist pitches for clarity and relevance.
- Journalist outreach: Uses AI to match your campaign with hundreds of journalists based on what they’ve written about, what they’ve tweeted about, and where they write.
- Sprint campaigns: Start quick, automated campaigns with no strings attached, and cancel them if the ROI is not there.
- Iterative campaigns: Pitch copy every month based on journalist feedback.
- Comprehensive reports: View a list of ideal journalists plus their email open and reply rates.
Yext: AI-assisted review management
Notable brands:
Samsung, People’s United Bank, Fazoli’s, Cox, First Financial.
Overview:
Yext Reviews allows you to monitor and respond to customer reviews across the Yext Knowledge Network using several intelligent response methods. It also helps you generate authentic, first-party reviews for your locations, people, and products.
Key AI marketing features:
- Review monitoring: View, filter, label, and analyze your online customer reviews.
- Review response: Respond to your reviews from the Yext platform.
- Review analytics: Analyze your reviews using dashboards, insights, competitive intelligence, sentiment analysis, and more.
- Review generation: Request authentic first-party reviews by sending invitations to your customers through the Yext platform.
- Intelligent review response: Respond to reviews in an effective and scalable way with text scripts and dynamic templates.
Unmetric: AI-powered competitive intelligence
Notable brands:
General Motors, Prudential, HomeAway, the Chicago Bulls, GroupM, Ogilvy.
Overview:
Unmetric is an AI-powered social media benchmarking platform that helps your team make real-time decisions by comparing, benchmarking, and analyzing your competitors’ strategies.
Key features:
- Competitive benchmarking: Improve your social strategies by understanding what works and what doesn’t.
- Competitor monitoring: “Listen” for keywords and phrases to see what your competitors are doing on social.
- Competitor tracking: Follow your competition’s every move on social and check what they did previously.
- Content ideation: Find inspiration, discover concepts, and explore possibilities for your brand’s content.
- Automatic reporting: Save time, reduce the monotony of manual reporting, and check your social KPIs quickly.
Rasa.io: AI-based email personalization
Notable brands:
Agency Pure, Sidecar, ASAE, Fidelity Bank, Align, ISRI, ESPN Radio.
Overview:
Rasa.io is an AI-powered email marketing platform that delivers a personalized and custom newsletter to your subscribers.
Key AI marketing features:
- Personalization: Start connecting with each person on your list with unique content tailored to their interests. Segment down to the individual and customize their journey.
- Automation: Customize the frequency, day, and time that your newsletter goes out.
- Metrics: Start sending custom newsletters and watch your open and click rates soar.
- Insights: Learn about your subscribers and their unique interests, not just your audience as a whole.
- Integration: Connect your other business tools such as Salesforce and HubSpot in just a few quick clicks.
LivePerson: AI-enhanced multichannel communication
Notable brands:
HSBC, Orange, GM Financial, Virgin Atlantic, IBM, Lancôme, RBS.
Overview:
LivePerson’s Conversational AI platform lets you create meaningful, personalized connections with your customers in commerce and customer service settings.
Key AI marketing features:
- AI and automation: Increase the speed at which your brand gets to market with natural language understanding (NLU) intent models and automations.
- Understanding: Ensure consumers feel seen, heard, and valued by gaining a deeper understanding of them.
- Consumer channels: Connect with consumers in their messaging channels and provide relevant, personalized content.
- Sentiment analytics: Quantify your customer relationships to understand how people feel about your brand over time.
- Reporting: Get a quick view of market trends and benchmark your brand against others in your vertical with out-of-the-box analytics.
6Sense: Know who’s ready to buy (before the competition) with Revenue AI™
Notable brands:
Cisco, Cognizant, Dell Technologies, Reuters, Shell.
Overview:
6sense Revenue AI™ eliminates the costs of missed opportunities and mistimed deals by pinpointing accounts that matter most. This application drives predictable revenue growth by uncovering anonymous buyers, understanding their behavior, and directing their customers to engage with prospects most likely to buy.
Key AI marketing features:
- Knowledge: Curates the most relevant B2B dataset available
- Platform integration: Leverages complimentary applications such as Salesforce, Hubspot, Outreach, SalesLoft, and others
- Pipeline intelligence: Remove the guesswork from building quality pipeline by using real-time data and AI to forecast your pipeline
- Revenue capture: Accurately match buying signals to accounts across devices, channels, and locations
Optimizely: AI-powered A/B testing and optimization
Notable brands:
H&M, PayPal, Zoom, Toyota, Vodafone.
Overview:
Optimizely provides A/B testing and multivariate testing tools, website personalization, web content management, and digital commerce. Their customers gain valuable insights into the methodology of A/B testing by comparing different versions to achieve better conversion goals.
Key AI marketing features:
- Take control of content: Plan, create, and publish attention-catching content; manage the entire content lifecycle
- Continual testing: Run experiments, generate insights, and optimize user experiences across the board
- Ready to go: Out-of-the-box convenience and built-in flexibility
- Automation: Automatic tagging across a brand’s entire content catalog
Narrato: AI content creation & marketing tool
Notable brands:
Chargebee, Rocketlane, Preply
Overview:
Narrato is an all-in-one AI content workspace offering a range of AI tools and features for every content creation and marketing stage. It has AI content planning tools, AI content generation tools, content optimization tools, and publishing automation as well. Apart from powerful AI features, Narrato also has the tools for seamless team management and collaboration.
Key features:
- AI Content Genie: Crawls your website to generate fresh social posts and blog posts every week, on autopilot. Allows content scheduling and publishing too.
- AI Writer: Offers 100+ AI templates for content planning, creation, repurposing, and optimization. Use cases include blog, web copy, ad copy, product descriptions, social media content, emails, and more.
- AI Images: Generates unique AI images from simple text prompts
- SEO brief generator: Generates comprehensive content briefs with keyword suggestions, questions to answer, references, and more.
- Publishing automation: WordPress publishing support, LinkedIn publishing support, and custom integrations with any other CMS or platform.
GetResponse: AI-Powered Email Marketing Software
Notable brands:
Sabaton, Redbull, Allakando, Submission Technology, Monday Group.
Overview:
GetResponse is an email marketing and automation software offering all the tools you need for your marketing needs. From an AI email generator and forms and popup builder to landing pages and webinars, GetResponse has it all.
Key features:
- Autoresponder: Create AI-powered automated email sequences to connect with your contacts whenever they take specific actions.
- Marketing automation: Create automation workflows personalized to each user based on their interests, engagement level, and position in the sales funnel.
- Popups and forms: Build targeted popups to convert website traffic into leads.
- Webinars: Build authority as an expert in your field and grow your email list with webinars.
- E-commerce marketing automation: Integrate GetResponse with your e-commerce platform to drive sales with precision targeting.
AI recommendations: Drive more sales with more targeted offers thanks to AI recommendations displayed in your emails and website.
Which AI marketing tools are right for your business?
Successful marketing depends on the quality of your content. Persado’s Motivation AI Platform works behind the scenes to optimize your content for the best results.
Persado doesn’t base content on human assumptions and simple A/B testing. Instead, it draws on a comprehensive language knowledge base trained exclusively on enterprise communications, advanced AI and machine learning, and a decisioning engine to deliver the personalized language that motivates individuals to engage and act.
Request a risk-free trial of the Motivation AI Platform.
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